Final Ancillary Texts

Final Video

Evaluation Q4

Evaluation Q3

Audience Feedback

Although I was suitably happy with my music video, I knew there were a few flaws within it and the best way to be able to find out those flaws is by Getting through some audience feedback to tell me where i need to improve the music video.

Here are a few screenshots of that audience feedback and after each of them I will say what I did to improve the music video. I found out that the most effective way of gaining audience feedback was to get it through text messaging as it is easier for the person who i asked for feedback from to respond also because of web2.0 it has made it a lot easier to communicate with people who are far away and doing different activities.

After reading through this comment I was able to tell that what I needed to do was re edit some of the shots in my music video so that the lip syncing was in time with the footage which didn't take long and improved my video massively as the video now looks more professional and follows the conventions more accurately

This comment comes from a member of my target audience and this is important as they are the people who my product is aimed at, from this i learn that there is no need to re shoot as the shots are all varied and look good. However this person has been unable to point out the lip syncing flaw which suggests why it is good to get a variation of people to give feedback on my product, as one person might pick up on something that someone else has not.

What I can learn from this comment is that they think that my video is edited to the beat well and the title works well and fits in with the song, however this person picks up on some lighting issues which can be easily changed in post, and they also think that some of the shots are over used, so maybe the narrative isn't as clear as i would hop it to be so i am going to have to take a look at that and maybe change some of it if it is not too late.

  from this feedback I can tell that this person has also pointed out the lip syncing being out of sync with the video, which someone else had pointed out so I will need to fix that for definite. Also I can learn that this person likes the mise-en-scene and think that the location is a suitable place for the song to be shown in, which to me suggests that they understand the narrative of the video.

Summary

to summarize on my audience feedback i think that it has a significant role in helping my products to develop more and has helped me to notice some of the flaws in my video that i hadn't  noticed before, for example it has helped me change a few shot types and has made me tighten up the editing so the video flows better and sticks to the conventions of an Indie Rock music video. Overall I think that the audience feedback has been extremely effective in helping me to locate flaws and make the video more entertaining and effective.

Evaluation Q2

Evaluation Q1

magazine advertisement (First Draft)

Digipak

This is the digipak with guidelines

This is what the digipak looks like without guidelines 

Ed Sheeran Gold Rush - Second Draft

Digipak Research

This is what a typical digipak for a album would look like, as you can see there is the same colour scheme used throughout usually to relate to the songs in the album.

Here is a template of a digipak which I have found and I will be using for my product.

In these examples of digipaks the cover has one image which is spread continuously over the sides of the digipak, this gives the whole pack more of an aesthetic look to it

I am thinking that I would like to do something like this for my Digipak as it will appeal to the audience of my music video and to be honest the ones where it is one continuous image makes the image look contemporary and fits in with the modern style, also the images used are eye catching and relate to the messages that are being portrayed in the song which is what people are looking for in products.

I am thinking of having my theme continue throughout all three of the products and maybe use the main image from my poster and add it too the digipak, and use the same font and colour scheme throughout all of my products.

First Draft

Weather Forecast

Here is a weather forecast for the next week, my Ideal days to film on would have to be saturday and wednesday as it is supposed to be sunny, and the sun would add a nice effect onto the video, giving it that warm feeling that I have been looking for.

Anamatic

Costumes/Location

The images below are images of what I would ideally have my artist to wear whilst I am filming my video, however this may not be the case depending on whether or not I can get some of the items that are necessary to complete the looks for my video. Hopefully I can get the outfits that are listed down below but if not then they will likely be similar.

The locations that I am going to be using are:

- The Recording studio
   The reason that I chose this is because i need it in my video as it is a key scene.

-The Green Room
  The reason that I have chosen the Green Room is because depending on when my actors are free I might                            not be able to use the Recording Studio.

-A forest near college
  Again I need this as a key scene for my video, for when the artist is walking down a path while singing.

This is the arial view of the forest which I am going to be using in my video.

Here is a still from one of my test shots which I did the other day, but I still need to get them from the memory card and onto the blog.


-A bedroom
Again This is for the beginning of my music video as it is a scene where the artist has been left alone in the bedroom.

Equipment

The camera that i will be using to shoot my video is the Canon Legria HFR506:

Here are the key stats to this camera and why it fits the bill for a modern day music video.

TYPE

Camcorder type	Digital camcorder
Processor	DIGIC DV 4

VIDEO

Resolution	Full HD 1920 x 1080p
Sensor	CMOS
Sensor (pixels)	2.07 megapixels
Image stabilisation	Optical
Sensitivity	4 lux
Shutter speed	1/2000th - 1/2 sec
White balance	Daylight, Tungsten

LENS

Lens	F/1.8 - 4.5
Focal length	2.8 – 89.6 mm
35 mm equivalent	32.5 – 1853 mm
Minimum focusing distance	10 mm
Normal focusing distance	38.5 mm
Focusing	- Autofocus - Manual focus

VIEWFINDER

Screen	3” LCD touchscreen
Screen features	- Resolution: 230,000 dots - Approx. 100% frame coverage - Adjustable brightness

PHOTO

Photo mode	Yes
Image resolution	1920 x 1080p
Sound	Dolby Digital 2ch
Video file formats	- AVCHD - MP4
Audio file formats	- AVCHD - MP4

ZOOM

Optical zoom	32 x
Digital zoom	1140 x

MEMORY

Memory card	- SD - SDXC - SDHC
Number of memory card slots	1

CONNECTIONS

Interface	USB 2.0
HDMI	Yes
Audio output	3.5 mm jack

With this camera there isn't really many cons, or bad points about it, if I had to be picky about it I would say that its a bit of a shame that the camera does not record in 60fps, and that it is not 60p either, but other than that there is next to no flaws with it.

Another piece of equipment that I am going to be using is my phone. Sony Xperia LT30p, this is purely for the camera as it does not differ too much from that of the Cannon

Again here are some of the key camera features that the phone has and how they compare against that of the camera.

CAMERA	Primary	13 MP, 4128 x 3096 pixels, autofocus, LED flash, check quality
	Features	Geo-tagging, touch focus, face detection
	Video	1080p@30fps, check quality
	Secondary	1.3 MP, 720p@30fps

Storyboard