Things too look out for

5 conventions of a music video

Lip-syncing

Variety of costumes

Different locations

Performance

Narrative that relates to the lyrics of the song

What makes a bad product?

Bad editing

Bad framing

Bad Lip-syncing

Bad continuity

Language – Language that they use, how a message is portrayed to the audience.

Ideology – Values and beliefs, targeting the bigger audience

Institution – Who made it, (Sony, Warner, Universal)?

Audience - Who the product is aimed at, is it appropriate to the target audience.

Representation – how is it represented?

How does the product use cinematography? State the angles used, the framing and the movement, what message is given out by the use of this?

Editing is it fast paced or slow, does it use special effects, if so how, does it have swipes, dissolves etc.

Sound- is there a sound break in the video; does the sound get any louder at any point?

Mise-En-Scene – narrative break at the beginning, use of locations, props? Costumes?

Storyboards

Hand drawn.

Locations, props, mise-en-scene framing

Need to be sure on what you want to create.

Narrative Ideas,

3 initial ideas for your product.

Need a start middle and end for the narrative.

Audience research

Put a poll on your blog.

Do a focus group, what do they like, dislike? Want to see more of, or less of.

Different target groups.